Case Study
Makeup Studio
eCommerce Website
Sole Vergara Make Up Studio
eCommerce website design
Role
UX designer
Category
eCommerce
When
April – July 2023
Tools
Figma
WordPress
Prototype
Overview
Soledad Vergara, a professional makeup artist with a passion for her craft, needed an online presence to showcase her services, promote and sell her makeup products, and establish a personal connection with her clients. To achieve this, a 5-page e-commerce website was developed, combining the creativity of Julico agency’s branding with Nagore’s compelling copywriting.
OBJECTIVES
- Display Soledad Vergara’s makeup services and promote her products.
- Facilitate the sale of her makeup products through an online store.
- Provide a section for clients to get to know Soledad better and feel a personal connection.
- Offer the possibility to schedule appointments online for makeup services.
Design System
TYPOGRAPHY
Aa
Bodoni Moda
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Aa
Lusitana
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
COLORS
Main CTA Copper
#BA6D4E
Medium Pink
#B77674
Light Pink
#E6D5CA
Neutral Dark
#F9EAD8
Neutral Medium
#EDEAE4
Neutral Light
#F9F7F4
Define
THE PROBLEM
High-class professional women aged 28-60 struggle with seamless makeup artist bookings and convenient online makeup purchases.
MY SOLUTION
Develop an integrated platform offering effortless makeup artist appointments and an elegant online store for high-quality makeup products, catering to the refined tastes and busy schedules of high-class professional women.
FOCUS
The development of a user-centric, comprehensive website. The aim was to create an integrated platform that not only showcased Soledad’s makeup services and products but also provided an efficient shopping experience for customers.
Research Insights
COMPETITIVE ANALISIS
In comparing the three websites catering to high-class professional women aged 28-60, distinct patterns emerge. Rubia MUA excels in showcasing a versatile makeup artist portfolio, yet lacks an integrated e-commerce platform for makeup products. Jonathan Thorpe impresses with engaging visuals and storytelling, but falls short in providing a straightforward appointment booking system.
USER SURVEY
What is your biggest problem when trying to book a makeup artist / buy makeup online?
Design Overview
Key Pages
HOME
The homepage features a hero image showcasing Soledad’s talent in makeup artistry, accompanied by captivating phrases highlighting the unique experience she offers. A call-to-action (CTA) button encourages visitors to explore her services and products.
ABOUT
This section provides an opportunity for clients to get to know Soledad Vergara better. It presents her background, passion for makeup, and professional achievements. Personal images are included to humanize the experience and establish an emotional connection with the audience.
CONTACT
On the contact page, Soledad’s contact information, including an email address and phone number, is provided. Additionally, a contact form is available for quick inquiries. An online appointment system is also integrated for clients to conveniently book makeup services.
SERVICES
This page details the various makeup services Soledad offers to her clients. Each service is presented with real client’s images, along with testimonials from satisfied customers. A contact form is included for inquiries and in-person appointment scheduling.
Results
Soledad Vergara’s website received a warm reception from her audience and became a valuable tool to promote her services and products. The combination of Julico’s branding and Nagore’s copywriting created an engaging and compelling user experience, leading to an increase in customer base and makeup product sales.
With her new website, Soledad Vergara was able to establish a strong online presence that helped her stand out in the competitive world of professional makeup artistry while offering her clients a convenient platform to connect with her and enjoy her makeup services.
Happy Clients
Personal Note
This project began in Amsterdam, my favorite city in the world. I created the design aboard a high-speed train through Italy then coded it in WordPress at home in Buenos Aires.
It was my first project as a digital nomad, but certainly not my last.
Traveling inspired me greatly when iterating my designs, just as the vista varies with each trip.
Thanks for checking it out!
Read full case study on Behance
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